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We are passionate problem-solvers who care about making a difference.

Our story

Cross Financial was created in 2003 by Jay Torgerson and Mathew Whiteaker who had a dream of developing a financial services agency with a clear mission and strong values. In 2014, they grew the company to include accounting services making Cross Financial a comprehensive solution for their clients.  Continuing their commitment to providing independent, client-focused financial guidance, Jay and Mat founded Cross Financial Advisors, LLC, the firm's Registered Investment Advisor (RIA), in 2017.
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Join Our Team >>

  • We care about the people we serve.

  • We do the right thing for the right reasons.

  • We treat people like family.

  • We ask the important questions.

  • We believe life is inspiring.

Meet Our Team

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Jay Torgerson 

CPA, CFP®

Managing Shareholder

Tax/CEO

Email Jay

 

 

Bio

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Mathew Whiteaker

Managing Shareholder

Finance/CCO

Email Mathew

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Bio

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Tristan Collins CPA

Managing Director

Email Tristan

 

 

Bio

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Tone Vahl CPA CVA

Director of Operations

Email Tone

 

 

Bio

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Brian Clark

Financial Advisor

Email Brian

Bio

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Ankit Palan CFP®

Financial Advisor

Email Ankit

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Bio

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Matthew Conti

CFP® MBA

Financial Advisor

Email Matthew

Bio

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Tom Ouimette CFP®

Financial Advisor

Email Tom

 

 

Bio

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Tracy Alexander

Accounting Services

Payroll/Bookkeeper

Email Tracy

 

 

Bio

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Lori Gipe

Payroll/Bookkeeper

Email Lori

 

 

Bio

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Laura Wilson CPA

Accounting Services

Sr. Accountant

Email Laura

 

 

Bio

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Jaycee Moore

Accounting Services Office Manager

Email Jaycee

 

 

Bio

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Kira Que Noy

Accounting Services Office Administrator

Email Kira

 

 

Bio

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Amanda Roe

Wealth Management Administrative Assistant

Email Amanda

 

 

Bio

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Julie Steen

Wealth Management

Administrative Assistant

Email Julie

 

 

Bio

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Accounting Services 

503-233-1133

clients@crossfinancialaccounting.com

 

Wealth Management

503-430-0563

crossfinancial@lpl.com

 

Downtown: 

65 SW Yamhill St Ste 400          Portland, OR  97204

 

West Side: 

11600 SW Shilo Ln Ste 100

Portland, OR 97225

 © 2026, Cross Financial Advisors, LLC. All rights reserved.

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Check the background of investment professionals associated with this site on FINRA's BrokerCheck.

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Investing involves risk, including loss of principal; past performance does not guarantee future results.

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The LPL Financial registered representatives associated with this website may discuss and/or transact business only with residents of the states in which they are properly

registered or licensed. No offers may be made or accepted from any resident of any other state.

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“Cross Financial” is the brand name under which CF Advisory, LLC, and Cross Financial Advisors, LLC operate. CF Advisory, LLC is a separate legal entity under common ownership and is not held out to the public as providing services. Cross Financial Advisors, LLC is a registered investment advisory firm. Any references to “our firm,” “we,” or similar terms refer collectively to these affiliated but independent entities operating under the Cross Financial brand.​

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Professionals associated with Cross Financial may be either (1) registered representatives with, and securities offered through LPL Financial, Member FINRA/SIPC, and offer investment advice through Cross Financial Advisors LLC, a registered investment advisor; or (2) solely tax professionals of Cross Financial and not affiliated with LPL Financial.  LPL Financial does not offer tax advice or CPA related services.

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