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We improve the quality of life for our clients by freeing up their energy to do what they love.

Communication

We strive to be forward-looking in our planning process. We make serious efforts to communicate well with our clients, setting expectations and being proactive; not reactive. This sends a comforting message to our clients: We care about you and your wellbeing.

We’re Genuine

We take the time to really get to know our clients. What are their goals? What are their dreams? What are they passionate about? It’s personal first; then business.

Innovation

Unlike many financial agencies, we are rather young with many years of innovation ahead of us. We’re not coasting. In fact, we’re driven to do more and to continually iterate on how to be better.

Complex Problems

We understand our clients often have complicated situations and concerns. This is where we thrive. Solving complex problems through deep experience, access to internal resources and our innate creativity is how we get it done. 

Holistic Planning

We don’t just look at one area of our clients’ lives. We have the resources to take a step back and view their situation from a bird’s eye view. Through planning and education, this brings immense value to our clients’ ultimate roadmap.

Investing Together

We have confidence in the investment strategies and planning approach we recommend.

Because no two clients are alike, we work closely with each individual to develop personalized recommendations that align with their specific objectives, circumstances, and comfort with risk. 

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Objective Advice


While our advisors have access to the resources and support of established financial services organizations, we remain committed to providing personalized guidance based on each client's unique financial objectives and circumstances.

 

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Accounting Services 

503-233-1133

clients@crossfinancialaccounting.com

 

Wealth Management

503-430-0563

crossfinancial@lpl.com

 

Downtown: 

65 SW Yamhill St Ste 400          Portland, OR  97204

 

West Side: 

11600 SW Shilo Ln Ste 100

Portland, OR 97225

 © 2026, Cross Financial Advisors, LLC. All rights reserved.

Check the background of investment professionals associated with this site on FINRA's BrokerCheck.

Investing involves risk, including loss of principal; past performance does not guarantee future results.

The LPL Financial registered representatives associated with this website may discuss and/or transact business only with residents of the states in which they are properly

registered or licensed. No offers may be made or accepted from any resident of any other state.

“Cross Financial” is the brand name under which CF Advisory, LLC, and Cross Financial Advisors, LLC operate. CF Advisory, LLC is a separate legal entity under common ownership and is not held out to the public as providing services. Cross Financial Advisors, LLC is a registered investment advisory firm. Any references to “our firm,” “we,” or similar terms refer collectively to these affiliated but independent entities operating under the Cross Financial brand.​

Professionals associated with Cross Financial may be either (1) registered representatives with, and securities offered through LPL Financial, Member FINRA/SIPC, and offer investment advice through Cross Financial Advisors LLC, a registered investment advisor; or (2) solely tax professionals of Cross Financial and not affiliated with LPL Financial.  LPL Financial does not offer tax advice or CPA related services.

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